With terror alerts, method matters
After Sunday's declaration of "orange" alert by DHS Secretary Tom Ridge, the news media responded with criticism that boiled up Monday and steeped on Tuesday. The Administration countered with weak tea denials to charges it relied on moldy intelligence. Most news organizations quickly threw in the towel, leaving unadressed faulty logic in Administration excuses.
The official response resembled that of a teenager trying to avoid accountability for careless homework by exclaiming, "I'm darned if I do, darned if I don't!" Such a tactic avoids the uncomfortable fact that how something is done matters as much as whether it is done.
The handling of the alert should have been designed to minimize public fear and maximize credibility. Instead, the Administration selected an approach that maximized fear and minized credibility. The dramatic network programming interruption and tone unnecessarily pumped public fears. Credibility suffered from a reference to President Bush's (alleged) national security prowess. Leaving out important details, certain to be found out later, further lessened credibility. And, credibility took another hit when, the day after the alert, the First Lady and both daughters visited one of the buildings covered by the terror alert.
Most likely, it was correct to publicly provide the information. But, there was more than one way to provide it. The selected method maximized political gain at the expense of harming public confidence in a process critical to saving lives. Whether the result of thoughtlessness or political greed, the action deserved criticism.
